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Setting the Trend in Customised Commercial Carpet Design

South Africa's newest player comes with the backing of 50 years of mastery

Enhancing your brand's personality and creating a beautiful environment for customers and employees that comes standard with durability, quality and affordability is high on the list of priorities of Avance Carpets, a new commercial carpet brand specialising in custom made tiles as well as broadloom carpets.

Backed with 50 years of experience and the finest artisan skills, Avance Carpets are manufactured locally in the Mill in Harrismith, Free State Province. Local production, job creation and investment in the local Harrismith community were important factors when it came to the creation of the new commercial carpet brand, spearheaded by Luci Nouwens, director and owner.

"Avance provides attractive, quality solutions for commercial applications with various tufting techniques both on tile and broadloom format. Our ability to engineer our own specific yarn styles further enhances the actual carpet construction. This together with our tradition of innovation and craftsmanship enables us to come up with exciting and trend-conscious solutions including tufted and flat woven styles using our own spun yarns as well as high performance BCF synthetics," explains Luci Nouwens.

Avance has made significant investments in technology, equipment and its own tile backing plant in order to provide the ultimate bespoke solution for a commercial carpet project. Being able to provide a fully home-grown product that competes favourably with the influx of imported products, while contributing to the local economy are important values for this South African brand.

"We are able to create both custom tufted tiles and broadloom carpets to meet our client's exacting interior design needs. Our new web application also allows our client to experiment with different colours and styles until they find a design solution that meets their needs. Alternatively, for the client that needs a speedier solution, we have an extensive range of ready-design commercial carpet solutions. We are also particularly proud of the fact that while our designs may be inspired by global trends, we focus on solutions that meet home-grown needs."

While the trends towards tile and wood floorcoverings have particularly dominated the residential market, carpets are still a favoured application in the commercial sector, particularly where customisation allows the client to create a unique brand identity and larger-than-life presence. "Carpets are still one of the most forgiving and most comfortable underfoot surfaces available. Carpet tiles are also a very practical solution when it comes to installation, allowing you to tackle specific sections or areas that need a unique focus area.

Our penchant for innovation as well as the fact that we produce our carpets from a vertically integrated mill makes us one of the strongest players when it comes to bespoke carpets and designs," explains Luci.

As for the movement towards green buildings and sustainable business practices, Avance Carpets also has a stated policy in this regard. "We are very conscious of implementing the fundamentals of environmentally-friendly production processes, focusing on energy saving measures in our plant, minimising wastage as far as possible, making sure that disposal of waste is done in accordance with environmental standards, and also ensuring that our supply chain shares and supports these values. All Avance carpets are also VOC certified, which means that we comply with the rigorous regulations in terms of standards for low emissions of volatile organic compounds (VOCs) into indoor air. Finding better ways of manufacturing with the least impact on the environment is an ongoing process of improvement and refinement within Avance Carpets," adds Luci.

With the burgeoning commercial and industrial developments taking place in sub-Saharan Africa and the broader African continent, Avance is poised to be a serious player in the commercial carpet sector, backed with more than 50 years of mastery and innovation that underpin the brand's heritage.